Hellmann's Vegan Mayonnaise. Same great taste - 100% Plant based! This alternative to our Real Mayonnaise offers the same thick and creamy texture and unmistakable amazing taste but it's 100% plant-based. Make it a regular part of your meat-free Monday and bring your next vegetarian or vegan meal to life with this deliciously creamy condiment. Over 100 years ago, Richard Hellmann created Hellmann's Mayonnaise in a deli in New York, and he marked his best products by tying a blue ribbon around them. This blue ribbon can still be found on the label today and highlights our ongoing commitment to great quality products. Today, Hellmann's continues to make products using quality and sustainable ingredients and is proudly committed to responsibly and sustainably source oils, and craft plant-based mayonnaise without any artificial colours or flavours.