At just fourteen, young Richard Hellmann was already fostering a love of food as an apprentice at his local food market. But it wasn’t until he moved to New York that he found true success.
It was here that Richard met his wife, Margaret, who just happened to be the daughter of two deli owners. And in 1913, Richard and Margaret realized their dream of setting up shop and the Hellmann’s Delicatessen was born.
The deli that would become our birthplace opened its doors right in the very heart of New York: Columbus Avenue, Manhattan. And Richard began creating his now legendary mayonnaise. Jars were filled to the brim with a delicious blend of ingredients picked to create the ultimate creamy texture and taste.
It was in fact Margaret, his wife who created and perfected their blue ribbon mayonnaise recipe. She tied the signature blue ribbon around those of the very best quality. And that blue ribbon standard is still tied to everything we do today.
Hellmann’s reputation for being delicious spread across the globe, making our mayo a the number 1 mayonnaise globally*. All thanks to its unmistakable taste.
After 100 years it is now finally available in Australia! Locally produced with Australian Free Range eggs.
*Source Euromonitor International Limited; Packaged Foods 2022 edition, retail value sales, umbrella brand name classification (includes all Hellmann’s and Best Foods brand sales) 2021 data